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  "path": "/2026/film/features/hunting-matthew-nichols-viral-horror-movie-1236713088/",
  "publishedAt": "2026-04-10T17:45:51.000Z",
  "site": "https://variety.com",
  "tags": [
    "Features",
    "Hunting Matthew Nichols"
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  "textContent": "Markian Tarasiuk and Sean Harris Oliver were two Vancouver-based artists who ran neighboring theater companies. But when the pandemic hit in 2020, they came to a bleak realization. “Theater’s dead — really dead — right now,” Tarasiuk says. “What can we do to stay creative?” One day, while the friends were playing tennis, Tarasiuk shared a delicious […]",
  "title": "‘Hunting Matthew Nichols’: From Guerrilla Marketing to Directly Pitching Theater Owners, This $275K Indie Turned a Profit Before it Even Was Released"
}