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  "path": "/2026/film/news/movie-theater-owners-zendaya-tom-holland-bankable-actors-1236709729/",
  "publishedAt": "2026-04-10T15:00:00.000Z",
  "site": "https://variety.com",
  "tags": [
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  "textContent": "Is the great movie theater reset truly, finally, actually upon us? Hollywood keeps prophesizing about the industry’s long-awaited recovery… only for domestic box office grosses to remain frustratingly behind pre-pandemic levels. Already, 2026 has started strong — and cinema operators believe this year’s slate has the goods (for real this time) to get the business […]",
  "title": "Movie Theater Operators Weigh In on Fewer Trailers, Too Much Texting and Today’s Bankable Stars: ‘Zendaya and Tom Holland Are the Next Gen’"
}