{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreigsw2bjw7kti6jrw7gdlwxw36p5kcs7pnuxxzl2upoz6xodssujlm",
    "uri": "at://did:plc:oxvvpsoat5agmnr77gxcujod/app.bsky.feed.post/3mj2dqfv632t2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreifdyz7ltgccgti3hvvovzwbqjnoakyrnvlbkxd5lahdchobo4node"
    },
    "mimeType": "image/jpeg",
    "size": 273427
  },
  "path": "/2026/tv/news/banijay-entertainment-rights-indian-fitness-format-battleground-1236712150/",
  "publishedAt": "2026-04-09T08:00:00.000Z",
  "site": "https://variety.com",
  "tags": [
    "Asia",
    "Global",
    "News",
    "Banijay Entertainment",
    "Battleground",
    "India"
  ],
  "textContent": "Banijay Entertainment has secured worldwide rights to “Battleground,” a fitness-driven competition format originated by Mumbai-based Rusk Media. The format fuses athletic competition, reality-style drama and audience interactivity, following fitness creators through a three-stage contest that includes a signature Fight Club segment. Competitors split into four teams, each guided by a mentor empowered to bid and […]",
  "title": "Banijay Entertainment Acquires Global Rights to Indian Fitness Format ‘Battleground’ (EXCLUSIVE)"
}