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  "path": "/2026/tv/news/coca-cola-hilltop-jingle-march-madness-commercial-1236708944/",
  "publishedAt": "2026-04-06T13:00:00.000Z",
  "site": "https://variety.com",
  "tags": [
    "News",
    "Coca-cola",
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  "textContent": "Coca-Cola is betting on one of its oldest advertising messages to generate new feelings of harmony among a consumer base that can often find itself fractured by debate. In a new ad slated to debut during Monday night’s telecast of the NCAA March Madness championship game between the University of Connecticut and the University of […]",
  "title": "Coca-Cola Bets Famous ‘Hilltop’ Jingle Still Has Fizz With Modern Crowds"
}