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  "path": "/2026/music/news/clipping-marketing-tool-took-over-music-industry-1236699705/",
  "publishedAt": "2026-03-26T15:00:00.000Z",
  "site": "https://variety.com",
  "tags": [
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  "textContent": "In December, rapper Bbno$ posted a message on social media announcing that he was quitting music. “As you guys know, I am for the people,” he wrote. “And the people have asked me to stop making music. Due to the millions of people begging me to stop, I have made the incredibly difficult decision to […]",
  "title": "What Is ‘Clipping,’ the Viral Marketing Strategy That’s Taking Over the Music Biz?"
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