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  "path": "/2026/film/news/ss-rajamouli-varanasi-skyblue-cinematix-brand-integration-1236682324/",
  "publishedAt": "2026-03-10T05:30:00.000Z",
  "site": "https://variety.com",
  "tags": [
    "Asia",
    "Global",
    "News",
    "Mahesh Babu",
    "Priyanka Chopra Jonas",
    "S.S. Rajamouli",
    "Varanasi"
  ],
  "textContent": "Malaysia’s SkyBlue Cinematix has secured the exclusive worldwide brand integration rights for “Varanasi,” the upcoming large-scale action epic from “RRR” filmmaker S.S. Rajamouli. The deal positions SkyBlue Cinematix, the entertainment and content integration arm of Malaysia-based SkyBlue Group, as the sole global architect of brand partnerships within the film. “Varanasi” is one of the first […]",
  "title": "S.S. Rajamouli’s ‘Varanasi’ Taps Malaysia’s SkyBlue Cinematix for Global Brand Integration (EXCLUSIVE)"
}