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  "path": "/2026/tv/news/marco-bassetti-jeff-zucker-traitors-banijay-all3media-deal-1236678502/",
  "publishedAt": "2026-03-04T00:07:41.000Z",
  "site": "https://variety.com",
  "tags": [
    "News",
    "All3Media",
    "Banijay",
    "Jeff Zucker",
    "Marco Bassetti"
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  "textContent": "Jeff Zucker and Marco Bassetti had their eyes on the same prize two years ago. Now they get to run it together. Zucker’s RedBird IMI and Banijay have struck a deal valued at $8 billion to merge All3Media with Banijay, which is headed by Bassetti as CEO. The transaction will bring together All3Media shows and […]",
  "title": "Banijay’s Marco Bassetti and Jeff Zucker on the Surprise All3Media Merger That Puts ‘The Traitors,’ ‘MasterChef’ and ‘Peaky Blinders’ Under the Same Roof"
}