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  "path": "/2026/tv/news/nippon-tv-viral-pocket-microdramas-1236665094/",
  "publishedAt": "2026-02-17T07:06:57.000Z",
  "site": "https://variety.com",
  "tags": [
    "Asia",
    "Global",
    "News",
    "Eros Innovation",
    "Microdramas",
    "Nippon TV",
    "Viral Pocket"
  ],
  "textContent": "VERTICAL VANGUARD Japanese broadcaster Nippon TV has launched Viral Pocket, a new vertical video division aimed at the fast-growing microdrama space. The division draws on the success of Nippon TV’s short-form drama “We are Coy Every Day,” which has amassed over 2.6 billion organic views since its March 2023 debut. A third title, “The Final […]",
  "title": "Nippon TV Launches Viral Pocket Division to Expand Into Microdrama Market – Global Bulletin"
}