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  "path": "/what-makes-messages-persuasive/",
  "publishedAt": "2026-05-26T12:30:47.000Z",
  "site": "https://www.annenbergpublicpolicycenter.org",
  "tags": [
    "Communication Science",
    "Press Releases",
    "Research Findings",
    "What Makes Messages Persuasive?",
    "The Annenberg Public Policy Center of the University of Pennsylvania"
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  "textContent": "Penn researchers led by PIK Professor Dolores Albarracín studied the persuasive impact of messages expressing attitudes, describing behaviors, or combining both.\n\nThe post What Makes Messages Persuasive? appeared first on The Annenberg Public Policy Center of the University of Pennsylvania.",
  "title": "What Makes Messages Persuasive?"
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