MAP DISPLAY SYSTEM AND MAP DISPLAY PROGRAM

There is provided a technique for arranging characters along a road to improve appearance and readability. A map display system arranges a plurality of characters along a road line which is a polyline representing a road shape, and includes an arranging part that arranges, at a connecting portion where a first road line segment and a second road line segment forming the road line are connected, a third character in a third direction between a first character arranged in a first direction and a second character arranged in a second direction, the first direction being a direction for the first road line segment, the second direction being a direction for the second road line segment, and the third direction being a direction between the first direction and the second direction; and a display control part that displays the road line and the plurality of characters on a display part.