APPARATUS AND METHOD FOR CONTROLLING DISPLAY OF VEHICLE, AND VEHICLE SYSTEM

An apparatus and a method for controlling a display of a vehicle is provided. The apparatus includes: a detector to detect at least one background element on a head-up display and detect additional information and color information of the at least one detected background element, and a determination device. When the additional information of the detected background element is matched with the head-up display, the determination device compares color information of the a graphic user interface (GUI) corresponding to the additional information with the color information of the detected background element. And an image correcting device of the apparatus corrects a color of an element of the GUI based on a comparison result, and an output controller outputs a corrected GUI corresponding to the additional information and displays the corrected GUI on the head-up display.