APPARATUS AND METHOD FOR AUTOMATICALLY CONTROLLING DRIVING ASSIST FUNCTION OF VEHICLE

An apparatus for automatically controlling a driving assist function of a vehicle includes a sensing device to sense surrounding information and driving information of the vehicle and a state of a driver, a controller to determine whether an automatic activation condition for automatically activating the driving assist function is satisfied, based on the surrounding information and the driving information of the vehicle, which are acquired from the sensing device, and the sensed driver state, and automatically activate the driving assist function when the automatic activation condition is satisfied.