VEHICULAR DISPLAY CONTROL DEVICE

The vehicular display control device which controls an image that is projected on a windshield of a vehicle, includes: a detection section which detects an object near the vehicle; and a display control section which displays, when a first object is detected in front of the vehicle, a first image for attracting attention to the first object, at a predetermined position in a first region on the windshield, and displays, when a second object is detected on a lateral side relative to, or behind, the vehicle, a second image for attracting attention to the second object, at a predetermined position in the first region. When determining that a display position of the second image overlaps, in the first region, with a display position of the first image, the display control section moves the second image from the first region to a second region on the windshield.