INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING SYSTEM, AND INFORMATION PROCESSING METHOD

An information processing apparatus provided with a processor that executes acquiring user information which is information on each of a first users traveling in the same vehicle, calculating evaluation values indicating high interest for the first users about each of a plurality of topic candidate keyword included in user information of each of the first users, determining topic keywords based on the respective evaluation values of the plurality of topic candidate keywords, generating topic information from the topic keywords and providing the topic information to the first users riding in the vehicle.