POWER RECEIVING UNIT, POWER RECEIVING CONTROL METHOD, NON-CONTACT FEED SYSTEM, AND ELECTRONIC APPARATUS

A power receiving unit includes: a power receiving section configured to receive power that is fed from a power feeding unit in a non-contact manner; a rectification section configured to rectify the power received by the power receiving section; a method determination section configured to identify a feeding method of the power feeding unit; and a target voltage setting section configured to set a target voltage of the power rectified by the rectification section, to a value corresponding to the feeding method identified by the method determination section.