LUMINANCE CONTROL DEVICE, IMAGING CONTROL DEVICE, ELECTRONIC MIRROR CONTROL DEVICE, HEAD-UP DISPLAY DEVICE, ON-VEHICLE DISPLAY DEVICE, ON-VEHICLE IMAGING DEVICE, AND ELECTRONIC MIRROR

A device includes an illuminance information referring unit configured to refer to an illuminance information database that stores therein illuminance information indicating illuminance at each of positions in a lighting device installed place in which lighting devices are installed, an identification information acquiring unit configured to acquire identification information for identifying the lighting device installed place in which a vehicle travel, and a display controller configured to cause a projection device of a head-up display device to project a virtual image. The display controller is further configured to control luminance of the virtual image projected by the projection device in accordance with the illuminance information at each of the positions in the lighting device installed place based on the illuminance information referred to by the illuminance information referring unit and the identification information acquired by the identification information acquiring unit.