ROLE-BASE HMI CONTEXT DYNAMIC UPDATE

A vehicle occupant messaging system includes a communication tag located in a buckle of a vehicle seatbelt assembly and configured to wirelessly transmit signals, to a mobile device, representing a location of a passenger using the mobile device in a host vehicle. The system further includes a communication transceiver programmed to transmit messages to the mobile device and a system processor programmed to generate the messages to the mobile device, the messages identifying the location of the passenger.