CUSTOMER NAVIGATION SYSTEM

Systems and methods for providing customer navigation include a system provider device that may receive a query for directions to a first merchant physical location. Responsive to receiving the query, the system provider device determines a first travel time to the first merchant physical location and a second travel time to a second merchant physical location. The system provider device further determines a first wait time at the first merchant physical location and a second wait time at the second merchant physical location. Additionally, the system provider device determines that a first total time using the first travel time and the first wait time is shorter than a second total time using the second travel time and the second wait time. Based on determining that the first total time is shorter than the second total time, the system provider device may provide navigation to the first merchant physical location.