APPARATUS AND METHOD FOR STORING AN UMBRELLA IN A MOTOR VEHICLE

An apparatus for holding an article such as an umbrella includes a housing having a receiver, a sidewall and a guideway on the sidewall. The apparatus also includes a plunger held in the receiver and displaceable between a first position and a second position. The plunger includes a follower that slides along the guideway. A method of releasing an umbrella from a receiver in a housing held in a motor vehicle component is also provided.