MOTOR VEHICLE COMMUNICATION SYSTEM, AND METHOD FOR PERSONALISING PARAMETERS OF A VEHICLE PROVIDED WITH A KEYLESS ENTRY DEVICE

The present invention relates to an automotive communication system (1), comprising: a vehicle (10) drivable by a user, having customizable parameters (P10) and equipped with a keyless entry device (11); and a personal electronic device (20) portable by the user and configured to establish a first wireless communication (21) with the keyless entry device (11), authorizing the user to access the vehicle (10). The system (1) is characterized in that the personal electronic device (20) comprises user parameters (P20) and is configured to establish a second wireless communication (22) with the keyless entry device (11), updating the parameters (P10) of the vehicle (10) with the user parameters (P20). The invention also relates to a method for personalizing the parameters (P10) of a vehicle (10) equipped with a keyless entry device (11).