CUSTOMIZING VISUALIZATION IN A NAVIGATION APPLICATION USING THIRD-PARTY DATA

An interactive digital map is provided via a user interface of a computing device. A request to obtain travel directions to a destination is received via the user interface. An indication of a ride from a pick-up location to a drop-off location, to traverse at least a portion of the route, is obtained from a third-party provider of a ride service. Visualization information for rendering a visualization of the ride on the digital map also is received from the third-party provider of the ride service. The visualization of the ride on the digital map is generated in accordance with the received visualization information.