HEAD UP DISPLAY APPARATUS AND DISPLAY CONTROL METHOD THEREOF

A HUD apparatus, that can achieve favorable AR display by reducing display shift between a real and virtual image, includes: an image input unit that receives an image from a camera and extracts a predetermined object; an information acquiring unit that acquires object information containing the object's position and distance information containing the object's distance in space; an AR image creating unit that creates an AR image for superimposing on the object; a display position converter uses the acquired information to correct a position of an AR display area that is a range where the AR image is displayable in a visual recognition area and a display position of the AR image inside the AR display area; an AR display that controls superimposing of the AR image on the visual recognition area from data after the correction; and a display that displays the AR image on the visual recognition area.