DISPLAY EQUIPMENT AND DISPLAY UNIT

A display apparatus of the present technique includes a display unit configured to project an image onto a light transmissive display member, and forms a virtual image, of the image projected by the display unit, on an opposite side of the display member to a user. The display unit is configured such that a display device for displaying an image and a projection optical system for projecting the image displayed on the display device onto the display member are housed in a housing having an opening through which projection light is emitted. The projection optical system includes, on an optical path from the display device to the opening, a first reflection member disposed on a display device side and a second reflection member disposed on an opening side. The first reflection member has a reflection surface which reflects the image displayed on the display device and has a convex shape, and the second reflection member has a reflection surface which projects the image onto the display member and has a free curved concave shape. Further, a relationship between vertical length Yv of the image displayed on the display device and distance T, on a central optical path, from the user to the virtual image satisfies 0.03 < (TxLv)/Yv < 0.22, where Lv is a vertical length of the virtual image of the image.