ROTARY SELECTOR KNOB WITH GRAPHICAL DISPLAY

A rotary shifter having a cylindrical shaped knob with an inner circumferential surface defining an open interior and exhibiting a detent profile. A stationary inner housing is positioned within an open interior of the knob and supports outwardly biased pawls establishing an interface with the detent profile in a selected rotational position. The inner housing supports a rotating spur gear having an end secured magnet positioned above a sensor incorporated into a printed circuit board (PCB), rotation of the knob resulting in the sensor to communicate to a processor component of the PCB a given rotational position designating a given shift or mode selection. The knob includes an illuminating surface for presenting menu options of the shift or mode selection.