{
  "$type": "site.standard.document",
  "description": "Embodiments of the present disclosure provide improved techniques of a route optimization system to provide dynamic promotions to compensate for predicted time of arrival of a vehicle in response to a ride request. The promotions may be for vendors located by the pickup location in the ride request…",
  "path": "/patents/1292482",
  "publishedAt": "2021-06-10T00:00:00.000Z",
  "site": "at://did:plc:oql6ds5vnff4ugar6rruliwd/site.standard.publication/3mn3ohu7oxx5w",
  "tags": [
    "G01C21/3476",
    "Ford Global Technologies, LLC"
  ],
  "textContent": "Embodiments of the present disclosure provide improved techniques of a route optimization system to provide dynamic promotions to compensate for predicted time of arrival of a vehicle in response to a ride request. The promotions may be for vendors located by the pickup location in the ride request and timed to compensate for a wait time or an unexpected delay. In another embodiment, dynamic promotions may be determined and provided to incentivize customers to go to an alternate pickup location providing a more optimized route for the assigned vehicle. The more optimized route may be based on a better quality route score compared to the quality route score of the route originally determined for the original pickup location from the ride request. The promotion may be for vendors identified to be on the way to the alternate pickup location and timed to optimize efficiency and reduce any lag or wait time on the customer's behalf.",
  "title": "DYNAMIC PROMOTIONS BASED ON VEHICLE POSITIONING AND ROUTE DETERMINATIONS"
}