INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING METHOD AND NON-TRANSITORY MEMORY MEDIUM

An information processing apparatus acquires a route score including a travel cost and a coefficient for each of a plurality of driving route candidates. The information processing apparatus acquires a user score including an individual rate that is a time-cost conversion rate particular to a mobile user and a weight application rate particular to the mobile user. Based on the respective route scores of the plurality of driving route candidates and the user score of the mobile user, the information processing apparatus converts the travel cost of each of the plurality of driving route candidates into a corresponding cost that is a cost obtained by reflection of the time-cost conversion rate and the weight application rate of the mobile user in the travel cost. The information processing apparatus determines a recommendation order of the plurality of driving route candidates based on the corresponding costs of the plurality of driving route candidates.