APPARATUS AND METHOD OF PROVIDING CONTEXTUAL-INFORMATION-BASED SERVICE

An apparatus and method of providing a contextual-information-based service are provided. The method includes acquiring information of at least one content posted through a first service based on information on activities of the first service of a user, transmitting the acquired information on the at least one content to a terminal, when any one of the information on the at least one content is selected by the terminal, generating at least one route information for arrival at a time of forming a similar environment to an environment when content corresponding to the selected content information is generated, based on contextual information of the content corresponding to the selected content information, and transmitting the generated at least one route information to the terminal.