CONTROL APPARATUS, SYSTEM, COMPUTER-READABLE STORAGE MEDIUM, AND CONTROL METHOD

A control apparatus is configured to control advertisement data presented to an occupant of a movable object having an automated driving function, and includes a travel road specification unit for specifying a road scheduled to be travelled by the movable object corresponding to the destination, a setting unit for setting, according to the road scheduled to be travelled, a switching recommendation point for switching a driving mode of the movable object from automated drive to driver-led manual drive, a notification plan generation unit for setting a degree of importance of the advertisement data to be presented according to the driving mode for the road scheduled to be travelled, and generating a notification plan for presenting the advertisement data to the occupant according to the set degree of importance, and a notification control unit for presenting notification data including the advertisement data to the occupant according to the notification plan.