APPARATUS FOR ASSISTING DRIVING

An aspect of the disclosure provides an apparatus and a method for assisting driving capable of calculating a speed limit of a vehicle using curvature information of a road and accurately recognizing a traffic sign through this. The apparatus for assisting driving of a host vehicle includes a front sensor mounted to the host vehicle and having a field of view in front of the host vehicle, the front sensor configured to obtain front image data; and a controller including a processor configured to process the front image data. The controller may be configured to detect a speed displayed on a sign based on the front image data, to calculate a limit speed of the host vehicle on a driving road based on the front image data, and to display a sign speed smaller than the limit speed on a display of the host vehicle.