STEERING WHEEL MOUNTED DISPLAY ASSEMBLY RETAINING UPRIGHT ORIENTATION REGARDLESS OF ROTATED POSITION

A steering wheel mounted visual display including a housing incorporated at a location defined within a circumference of the steering wheel and having a graphical display output. Upon rotation of the steering wheel, the display adjusts to remain in an upright orientation. The housing further includes a main lower housing and an assemble-able upper housing sandwiching a display component providing the graphical display output. The display component further includes a stationary inner component, a display support and a PCB component cooperating for auto-updating the graphical display output in response to rotation of the steering wheel.