HEATED VEHICLE STEERING WHEEL HAVING MULTIPLE CONTROLLED HEATING ZONES

A vehicle steering wheel is provided that includes a rim having a core structure, a plurality of heaters surrounding at least a portion of the core structure to define a plurality of heating zones, at least one sensor for sensing location of a user's hand on the steering wheel, and a controller controlling the plurality of heaters to activate one or more of the heaters based on the sensed location of the hand.