PEDESTRIAN COLLISION PREVENTION SYSTEM AND METHOD FOR VEHICLE

A pedestrian collision prevention system of a vehicle including a detection unit to detect one or both of a fixed object and a pedestrian located in a vicinity of the vehicle; a prediction unit to predict a collision possibility with the pedestrian based on one or both of the fixed object and the pedestrian detected by the detection unit; and a control unit to set a detection sensitivity based on the collision possibility predicted by the prediction unit and to control one or both of generation of a warning signal and driving of the vehicle based on the detection sensitivity.