HORIZONTAL POSITION DETERMINATION FOR DISPLAYING VIRTUAL OBJECTS IN A HEAD-UP DISPLAY

A head-up display and a method for operating a head-up display for a motor vehicle. Virtual objects may be assigned to parts of the environment of the motor vehicle, where a virtual reference feature is obtained, the orientation of which is defined on the basis of a roadway that is or can be used by a vehicle. An orientation of the motor vehicle may be determined in relation to the virtual reference feature. A virtual object may be displayed when the part of the environment to which it is assigned lies within a field of view for the head-up display, wherein a horizontal position of the object that is displayed is defined in the field of view on the basis of the relative orientation to the virtual reference feature.