CONTROL DEVICE FOR VEHICLE

A control device for a vehicle includes an electronic control unit configured to: execute driving assistance control for driving the vehicle at least by automatically controlling a speed irrespective of a driving operation of a driver; execute regenerative braking using a rotator at a time of deceleration during travel under the driving assistance control, and to restrict downshift of an automatic transmission when a demanded deceleration amount for the vehicle is equal to or lower than a predetermined deceleration amount; and execute the regenerative braking using the rotator at the time of deceleration during the travel under the driving assistance control, and not to restrict the downshift when the demanded deceleration amount is higher than the predetermined deceleration amount.