APPARATUS AND METHOD OF GENERATING VIRTUAL SHIFT EFFECT IN ELECTRIC VEHICLES

An apparatus and method of generating a virtual shift effect in an electric vehicle are provided. The apparatus for generating a virtual shift effect in an electric vehicle includes: a driving information detector configured to detect driving information of the electric vehicle; a controller configured to determine a virtual shift point based on the detected driving information and output a control signal for generating the virtual shift effect at the determined virtual shift point; and a disconnector configured to disengage power transmission between sub-driving wheels and sub-wheel motor, wherein the disconnector is engaged or disengaged according to the control signal output, and generates an impact occurring upon the engagement or disengagement of the disconnector as the virtual shift effect.