VEHICULAR DISPLAY DEVICE

There is provided a small-sized HUD device having a high image display reliability and a high thermal reliability. A HUD device 1 includes: an image display unit 2 including a display panel (liquid crystal panel) 22 that displays an image, and an optical system 3 that projects image light of the displayed image onto a windshield of a vehicle, in which a virtual image of the image is visually recognized by light reflected off the windshield. In the image display unit 2, an effective display region 22a that displays the image is set to a region on a side close to one end of the display panel 22. The optical system 3 includes a first reflector 31 that reflects the image light emitted from the image display unit 2 and a second reflector 32 that reflects the reflected light of the first reflector 31 toward the windshield. The image display unit 2 is disposed to face the first reflector 31, and the display panel 22 is disposed in an attitude in which the one end faces the second reflector side 32.