ELECTRONIC SHELF LABELLING SYSTEM WITH A SHELF EDGE STRIP SUB-SYSTEM

The invention relates to an electronic shelf labelling system, wherein the system has a server which is designed to individually address a plurality of shelf labels in order to communicate data with them in an addressed manner, and wherein the system has at least one access point which is connected to the server and is designed for radio communication of the data with the shelf labels, and wherein the system has a near-field communication (NFC) sub-system on a shelf edge strip of a shelf, wherein the NFC sub-system is characterised in such a way that the shelf edge strip has an NFC reader which is designed for radio-based communication with the access point, and in such a way that at least one conductor loop is provided which is connected to the NFC reader, formed along the shelf edge strip and functioning for NFC communication with an NFC-enabled shelf label, wherein at least one NFC-enabled shelf label is attached to the shelf edge strip corresponding to the conductor loop, and wherein the NFC reader is designed for NFC communication of the data with the shelf label addressed by the server.