INDUSTRIAL VEHICLE

A forklift (10) comprises a main control device (31), a travel motor (41), a travel control device (43), and an object detection unit (51). The travel control device (43) controls the travel motor (41). The object detection unit (51) detects the position of an object present in the reversing direction of the forklift (10). The main control device (31) sets a limit value according to a starting limit control. In the starting limit control, the limit value is set so that travel is permitted when it is determined that an operator is aware of the presence of an object. The main control device (31) sets the limit value according to an automatic deceleration control. The main control device (31) performs a speed limit according to the limit value if the limit value set according to the starting limit control is a limit value permitting travel.