ON-PREMISES POSITIONING DETERMINATION AND ANALYTICS SYSTEM

The present disclosure provides methods and systems for tracking a shopper route at a retail enterprise. Location information associated with assets can be collected at a retail location, from which a detailed route through the retail location may be recreated and overlaid on map data reflecting a retail location layout. Further analysis may be performed on the route. Additionally, the route may be overlaid on a map, including business context information and point-of-sale transaction information, allowing for various metrics and metric visualizations to be generated that can be further analyzed to achieve various objectives.