RECONFIGURABLE CUP HOLDER ASSEMBLY

A reconfigurable cup holder assembly for a vehicle comprises: (i) a base structure, and (ii) a cup holder portion pivotably coupled to the base structure about a pivot axis, the cup holder portion comprising a first cup holder and a second cup holder, each of the first cup holder and the second cup holder defining a space configured to hold a container for liquid, and the cup holder portion is pivotable about the pivot axis to, from, and between a first position relative to the base structure and a second position relative to the base structure; wherein, the pivot axis extends through the space of the first cup holder. The second cup holder can pivot greater than or equal to 75 degrees about the pivot axis when the cup holder portion moves from the first position to the second position.