HEAD-UP DISPLAY SYSTEM

A head-up display system includes a display that emits a light flux visually recognized by an observer as the virtual image, and a light guide body that guides the light flux to the light-transmitting member. The light guide body includes an incident surface on which the light flux from the display is incident and an emission surface from which the light flux is emitted from the light guide body. The light flux incident on the incident surface of the light guide body is changed in a traveling direction in the light guide body, the light flux is replicated into a plurality of light fluxes in a direction perpendicular to a horizontal direction of the virtual image visually recognized by the observer to be emitted from the emission surface so as to expand a visual recognition region. When a direction indicated by a normal on the visual recognition region side in a normal direction of the light-transmitting member at an intersection of the light-transmitting member and the Z-axis is defined as a direction A, and a direction connecting a center of the visual recognition region of the virtual image and an emission port of the display is defined as a direction B, the direction A and the direction B intersect each other in the XZ plane between the visual recognition region and the light-transmitting member.