VEHICLE DISPLAY CONTROL DEVICE AND VEHICLE DISPLAY CONTROL METHOD

A vehicle display control device includes: a map information acquisition unit that acquires map data around a vehicle; and an item display unit that overlaps a virtual item on a predetermined travel road on the map data and that displays the virtual item in a display area in a vehicle cabin. The item display unit overlaps and displays the virtual item on the map data, thereby guiding a driver of the vehicle toward the travel road on which the virtual item is displayed.