VEHICLE DISPLAY CONTROL DEVICE, VEHICLE DISPLAY DEVICE, VEHICLE DISPLAY CONTROL METHOD AND COMPUTER-READABLE STORAGE MEDIUM

The appearance of content that guides a traveling path of a vehicle is improved. When a display control ECU shifts a path line, which is expressed by path line information included in map information for navigation, in a vehicle transverse direction in accordance with a distance along the vehicle transverse direction between a position of a vehicle and the path line, the display control ECU causes content to be displayed on a HUD at a corresponding position on the shifted path line.