SYSTEM FOR AND METHOD OF CONTROLLING IN-VEHICLE ENVIRONMENT BASED ON PURPOSE OF USING VEHICLE

Proposed are a system for and a method of controlling an in-vehicle environment based on the purpose of using a vehicle. The system includes a recognition unit configured to acquire behavioral information of an occupant, in-vehicle voice information, and seat-position information, a determination unit configured to determine a behavioral pattern of the occupant or the purpose of using a vehicle, using the information transferred through the recognition unit, and a controller configured to control at least one of in-vehicle illumination and a window transparency level according to the purpose of using the vehicle or according to a user's preference.