DISPLAY APPARATUS AND DISPLAY SYSTEM

A display apparatus and a display system are provided, and relate to the field of display device technologies, to enhance visual experience generated when a picture is displayed by using an existing reflective display window such as a windshield and a bathroom mirror, so that a sense of presence and immersion is improved. The display apparatus includes an image generation unit and an optical imaging unit. The image generation unit is configured to generate a real image whose display surface is a curved surface. The optical imaging unit is configured to perform imaging on the real image, to generate an enlarged virtual image corresponding to the real image, where a display surface of the virtual image is a curved surface adaptive to the display surface of the real image.