User Terminal and Control Method Thereof

An embodiment user terminal includes an image acquisition part, a user interface configured to display an image photographed through the image acquisition part, a position detection sensor configured to detect a position of the user terminal, and a controller configured to determine a recommended point of interest (POI) among a plurality of POIs located around the user terminal, based on operation information about each of the plurality of POIs, a user's search history for a POI, and the user's POI scrap, and to control the user interface to display an augmented reality (AR) image corresponding to the recommended POI by superimposing the AR image on the image photographed through the image acquisition part.