VEHICLE OCCUPANT GAZE DETECTION SYSTEM AND METHOD OF USING

A vehicle occupant gaze detection system includes a non-transitory computer readable medium configured to store instructions thereon; and a processor connected to the non-transitory computer readable medium. The processor is configured to execute the instructions for receiving gaze data from a vehicle. The gaze data includes a viewing direction of an occupant of the vehicle, vehicle information, and time stamp information. The processor is configured to execute the instructions for generating a gridmap including an array of lattice points, and each lattice point of the array of lattice points corresponds to a location. The processor is configured to execute the instructions for generating a histogram including information related to viewing of at least one location by the occupant. The processor is configured to execute the instructions for determining an effectiveness of an object based on the histogram; and transmitting a recommendation based on the effectiveness of the object.