VEHICLE EXTERIOR DISPLAY DEVICE

A vehicle exterior display device includes: an own vehicle position information acquisition unit that acquires position information regarding an own vehicle; a crosswalk position information acquisition unit that acquires position information regarding a crosswalk; a surrounding information detection unit that detects a pedestrian existing around the own vehicle; a display unit that has a display region visually recognizable from the outside of the own vehicle and is capable of changing a relative position between the display region and the own vehicle; and a display controller that changes display information displayed by the display unit and changes the display region in which the display information is displayed, based on a positional relationship among the own vehicle, the crosswalk, and the pedestrian.