SYSTEM FOR CONTROLLING VEHICLE DISPLAY BASED ON OCCUPANT'S GAZE

A system for controlling a vehicle display based on an occupant's gaze includes: a first occupant gaze recognition unit to recognize a gaze of a first occupant in a vehicle; a second occupant gaze recognition unit to recognize a gaze of a second occupant in the vehicle; an interest information display area crossover confirmation and priority determination unit to determine interest information from the gaze of the first occupant and the gaze of the second occupant, to confirm whether areas for displaying interest information on a windshield are mutually crossover with each other, and to determine a priority for display; and a display control unit to control a display in accordance with the priority for display.