APPRATUS FOR AND METHOD OF TRANSFERRING VEHICLE COMMUNICATION CONTENT

A method of transferring vehicle communication content. The apparatus includes a surrounding-environment detection unit configured to detect a surrounding-environment information of a vehicle, a communication content transfer unit provided on at least one of a front side, a rear side, and a lateral side of the vehicle and configured to output sound or light; and a controller configured to recognize an object on the basis of the surrounding-environment information of the vehicle, to rotate the communication content transfer unit in a direction toward the object, depending on whether or not communication content needs to be transferred to the recognized object, and to output the communication content containing warning information or guide information through the communication content transfer unit.